| OTC Category |
2007
(in millions) |
2008
(in millions) |
2009
(in millions) |
2010
(in millions) |
| Acne Remedies |
$332 |
$338 |
$339 |
$350 |
| Analgesics, External |
$315 |
$318 |
$305 |
$313 |
| Analgesics, Internal (includes other pain products) |
$2,424 |
$2,451 |
$2,492 |
$2,341 |
| Antidiarrheals |
$176 |
$169 |
$166 |
$163 |
| Anti-Smoking Products |
$507 |
$493 |
$494 |
$485 |
| Cough/Cold and Related |
$3,662 |
$4,083 |
$4,207 |
$4,054 |
| Eye Care |
$441 |
$459 |
$472 |
$500 |
| First Aid |
$624 |
$645 |
$650 |
$675 |
| Foot Care |
$357 |
$349 |
$336 |
$336 |
| Heartburn (includes anti-gas) |
$1,268 |
$1,242 |
$1,270 |
$1,386 |
| Laxatives |
$758 |
$807 |
$822 |
$832 |
| Lip Remedies |
$403 |
$417 |
$407 |
$419 |
| Oral Antiseptics and Rinses |
$728 |
$744 |
$731 |
$722 |
| Sunscreens and Blocks |
$414 |
$477 |
$499 |
$550 |
| Toothpaste |
$1,246 |
$1,251 |
$1,268 |
$1,288 |
| All Others |
$2,394 |
$2,515 |
$2,525 |
$2,557 |
Source: The Nielsen Company (total U.S. - food, drug, and mass, excluding Wal-Mart)
Sales figures are approximate for 52 weeks ending the Saturday prior to January 1 of a given year.
Sales are in millions of U.S. dollars. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.
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