CHPA Chair
President and General Manager
Pfizer Consumer Healthcare
Education:
B.S., Bucknell University
M.B.A., Bucknell University
Sturman is president, Pfizer Consumer Healthcare (PCH), and is responsible for all aspects of the business unit’s global operations, including the development and marketing of major household brands such as Advil®, Centrum®, Caltrate®, Chapstick®, and Robitussin®.
PCH is among the largest over-the-counter (OTC) healthcare products companies in the world. In 2010, the business unit achieved global sales of approximately $2.8 billion while operating in over 65 countries. PCH’s mission is to bring differentiated, science-based self-care solutions to consumers, enhancing their health and well-being.
Sturman transitioned to Pfizer from Wyeth Consumer Healthcare, where he joined in December 2008 as president, U.S. and Global Business Development, New Products.
Sturman was previously part of Pfizer’s Consumer Healthcare Business prior to its sale to Johnson & Johnson. While at J&J he served as president, North America, Consumer Healthcare, where he was responsible for overall business performance, financial results, strategy development, and execution across four major product categories and more than 30 brands including Listerine®, Band-Aid®, Stayfree®, Monistat®, Rogaine®, Neosporin®, and Visine®. His responsibilities also included Oral Care and Topical Health Global franchises and centers of excellence for Professional Sales and Marketing, and Market Research across the J&J U.S. Consumer Group.
During his previous time at Pfizer, Sturman led U.S. Marketing and directed the turnaround of Pfizer’s Canadian Consumer Healthcare business. He joined Warner-Lambert (which was acquired by Pfizer in 2000) as an assistant brand manager in 1984 and held positions of increasing responsibility in Marketing and Sales including director; national accounts; vice president U.S. Chewing Gum; and vice president, Global Category Management, for Halls® Cough Tablets.
CHPA Leadership Activities:
CHPA Chair, Board of Directors, 2011-; Chair, Personnel Committee, 2011-; Chair-Elect, 2010-2011; Executive Committee, 2009-; elected to Board of Directors, 2009